Our latest feature, Sharon Vornholt from Probate Investing Simplified, brings us insight on multiple facets of the real estate market! She uses her years of experience to educate her listeners through her successful real estate blog and podcast. Be sure to read on and find out more!
Landlordette: Let’s start from the beginning…give us a brief recap of who you are, where you came from, your business etc.
Sharon: I started investing in 1998 while I owned and operated another successful business. My dad was a general contractor so I followed him around on job sites as a child. I believe that’s where my love of rehabbing came from. I started out as a rehabber and a buy and hold landlord. In 1998 I became an accidental wholesaler when the real estate market crashed and buyers couldn’t get a loan. My last 2 businesses have been in male dominated fields.I’m not sure what that says about me, but I like to think that has made me more fearless.
Landlordette: What inspired you to get where you are at today? My parents were entrepreneurs, and I have always been an entrepreneur at heart. They taught me I could do anything I wanted to do; that there were no limitations.
Sharon: They were also a bit different in that they really weren’t like the other parents I knew. When I was young, my dad decided to get his pilot’s license. My mom who was in her 20’s with 4 small children, decided that she would just get her license too. I never realized how unusual that was until I was grown to have a mom that was a pilot. She was a trailblazer during her time.
I love learning new things. What I have discovered along the way, is that I also love teaching other people about this business. Creating a blog, a podcast and hosting live events has allowed me to share what I have learned with other people. I am especially passionate about inspiring other women. I want them to know that they can also succeed in what has traditionally been a male dominated field. This is actually the perfect business for women at any stage of their life.
Landlordette: Throughout your career what have been your biggest struggles?
Sharon: I would say the transition from solopreneur to scaling up and being comfortable letting go of the control of certain aspect of my business. (You know how type A’s like control). It’s what you have to do to build a real business, but most people stay stuck in this place of “trying to do it all” way too long.
Landlordette: How did you overcome these ups and downs? What advice would you give to people in that position?
Sharon: I would encourage people to outsource work to VA’s or other independent contractors early on so you can work “on” your business rather than in your business.
Then, make the decision of whether or not you want to add employees or continue to use independent contractors. There is no one “right” way to do this, but you need to get out of being a solopreneur as fast as you can. Start small, but get started.
Landlordette: If you could, would you change anything about your journey?
Sharon: Yes there is one thing I would do differently. I waited too long to focus on consciously building a brand. I would encourage everyone to get really good at marketing and branding as fast as possible. Marketing is how you get leads and branding is why they choose YOU. And, don’t be afraid to dream big.
Landlordette: Has luck played a meaningful role getting you where you are today?
Sharon: I firmly believe luck is the intersection where hard work and opportunity meet. When you work hard, let people know what you do (marketing and branding), opportunities (luck) will find you,
Landlordette: Let’s talk real estate…what do you think will be the biggest changes in the industry over the next few years?
Sharon: I think they will remain the same; finding deals and funding your deals. Funding deals has gotten somewhat easier in recent years, but there is more competition than ever for good deals so that will remain the #1 challenge for investors. Consistent marketing and building a strong brand will be the big differentiator when it comes to deal flow.
Landlordette: Any mentors? Who has played a meaningful role in getting you where you are today?
Sharon: I am an avid learner so I credit every person that ever hosted an event I attended, held a webinar that taught me something, wrote a book I read, and of course my local REIA played a big part in my education. When I started out 2 decades ago, female role models were few and far between. Thankfully, that has changed today.
Landlordette: A couple fun questions…If you could have any superpower what would it be and why?
Sharon: That’s a tough one. I think maybe the super power to inspire people to to be as passionate about this business as I am, and to know that anyone can be successful with hard work and perseverance. Half the battle is believing you can do it.
Landlordette: Would you rather have an all expense paid wardrobe or vacation?
Sharon: Hands down the vacation. I like experiences over possessions.
If you are interested in contacting Sharon directly to tap into her wealth of knowledge, you can reach out to her directly below.